Every year in October, Amsterdam Dance Event brings together the global electronic dance community. The city transforms into a dance music playground featuring hundreds of professionally produced events and workshops catering to sound, creativity and technology enthusiasts. As an important part of the program, the ADE Sound Lab investigates the cross-pollination between music and technology throughout the years and has become one of the most popular elements of ADE, providing a stage for gear brands to showcase the latest in electronic machinery and technology. This year, attendees had the opportunity to play with mixers, controllers and instruments, including PLAYdifferently MODEL 1 and MODEL 1.4.
PLAYdifferently is proud to be a collaborator on the ‘From Our Minds – To Be Announced 2023’ Tour!
“Since starting my first label +8 in 1990, it’s always been important for me to help nurture, develop and promote new like-minded artists. Today with the ever-growing popularity and globalisation of Techno, it’s critical to collaborate with the next generation, learning from one another and pushing forward together with open-minded curiosity. On March 10th, in partnership with The Genova Agency, we will kick off the ‘From Our Minds – To Be Announced 2023’ Tour in the birthplace of techno, Detroit, followed by a series of North American dates, hosted at warehouse locations TBA.” – Richie Hawtin
Tour Dates – Venues ‘To Be Announced’
Friday March 10 – Detroit, MI
Saturday March 11 – Toronto, ON, Canada
Sunday March 12 – Vancouver, BC, Canada
Wednesday March 15 – Las Vegas, NV
Thursday March 16 – San Francisco, CA
Friday March 17 – Phoenix, AZ
Saturday March 18 – Los Angeles, CA
Sunday March 19 – San Diego, CA
+ Special Guests
The Apollo Inc.
Elation Las Vegas
It’s A Journey Events
6 Am Group, Work LA Presents, Synthetik Minds
Music Is 4 Lovers
The Genova Agency
Allen & Heath
As the web3 world continues to move forward, Richie Hawtin has started to integrate live minting of special moments from his DJ performances as the start of a system envisioned by him and his team for some time concerning ownership and payment of the music played in DJ sets. His presentation at ADE revealed a new system they have been building on Unreal Engine which takes his performance movements and modulations into new Web3 territory.
Visually, a virtual world has been built in Unreal Engine by VanTa Digital and Marc Houle that includes a virtual version of the PLAYdifferently MODEL 1 mixer which is connected to a customised MIDI version of the MODEL 1 in the real world. All of Richie’s actions on the mixer during a performance are reflected in the metaverse MODEL 1 in real time via MIDI data that is sent into the virtual world system and connected to the sliders, knobs and LEDs.
Thanks to all who came out to this presentation and thanks to the artists for their music featured in this performance, all listed below:
Share how you PLAYdifferently with a studio pic/dj setup that includes MODEL 1 for a chance to be featured on the PLAYdifferently Instagram account. Upload your photo to Instagram or post it to the PLAYdifferently: How I PLAY facebook Group along with the hashtag #HowIPLAY + tag @PLAYdifferently.
Today we are featuring Lessnoise’s inspiring live setup, including MODEL 1 from Sound Museum Vision in Tokyo, where he played as a member of the Acid House group Phuture.
Over the next few months, we will be selecting and sharing our top #HowIPLAY posts!
Find us at Pro Light & Sound Frankfurt this year. Our product specialist Alex Zinn is ready to answer your questions and give you an in depth guide to MODEL 1, its features and capabilities. We will be located at Allen&Heath’s booth in Hall 3.1 booth F40.